Pro Food Systems adds 150 locations overnight

On June 26, 2014 in General

Pro Food Systems adds 150 locations overnight with acquisition of eattle-based Cooper’s Express

Pro Food Systems already serves a delicious brand of chicken in over 530 locations.   Starting tomorrow that number will increase by another 150 locations – not bad for a day’s work! It is a mere coincidence that on the 15th anniversary of its first Champs Chicken location opening, Pro Food Systems is celebrating another momentous occasion in the life of the company. Today, Pro Food Systems is announcing the acquisition of the Cooper’s Express, a second strong chicken brand that currently has over 150 quick-serve deli locations in the Northwest US with more on the horizon.

“What makes Cooper’s Express a win for C-stores and supermarkets is not only the brand’s proven comfort-food appeal to consumers, but also its very low cost of entry,” says Shawn Burcham, CEO of Pro Food Systems, Inc. “Our potential customers from around the country have been asking us for a licensed program like this, so we couldn’t be more excited to expand the Cooper’s Express brand into new markets across the country.”

Champs Chicken, Pro Food Systems’ long-established brand, has locations across 32 states overall, while Cooper’s Express dominates a 2-state market for the same category in Washington and Oregon. Since the Champs Chicken brand was just starting to take hold in the Northwest, the two branded programs complement each other well geographically. More importantly, deli operators around the country working with Pro Food Systems will now have an opportunity to choose between a true franchise “business-within-a-business” program (Champs Chicken) or a quality licensed program (Cooper’s Express) , whichever one best suits the operator.

“I am so gratified that a strong player in the food service industry like Pro Food Systems would see the potential of Cooper’s Express and want to take it national,” says Bill Anderson, founder of Cooper’s Express, “My team and I are excited to help Shawn and his team at Pro Food Systems in every way we can to build and expand upon the success we established here in the Northwest.” C-store deli operators across the country will also have a reason to celebrate. The Cooper’s Express brand is well known for its retailer-friendly license agreement, free on-site training during opening week and especially outstanding profit margins. This is one anniversary that the entire team at Pro Food Systems will not soon forget.

Champs Chicken Takes Advantage of Growing Categories

On March 25, 2014 in General


Champs Chicken knows not to put all its eggs in one basket. The growing franchise business – long famous for its chicken tenders and signature sides – offers a diverse menu line-up, including whitefish, catfish and shrimp. And, if industry trends are any indication, the company might soon owe much of its success to this seaworthy fare.

Despite the long winter months that cooled down industry sales, demand for chicken and seafood is heating up. A recent report by AWMA which collected sales data from 50 distributors nationally, found annual increases of 19.7% and 17% in the chicken and seafood categories, respectively.

The positive research findings don’t stop there. Technomic reported restaurants that specialize in seafood are doing extremely well. Among the top 500 chains, seafood houses grew sales 50% faster than other full-service restaurants last year. Furthermore, of the diners who order a seafood dish on any given day, a quarter will order shrimp and another quarter will order some type of whitefish or catfish; falling in-line perfectly with Champs Chicken’s seafood menu.

“The industry data out there is very clear,” Carl Christenson, vice president of marketing for Champs Chicken, said. “Given our chicken and seafood offerings, our brand is in the right place at the right time.”

Last year, Champs Chicken seafood products made up 10% of product sales to retailers, a number that is only likely to grow with more stores and greater product awareness.

“One of our core values as a company is to make our retailers profitable.” Shawn Burcham, CEO and president for Champs Chicken, said. “By offering a seafood option – on top of our other quality menu items and superior customer service – we’re doing just that.”

About Champs Chicken

Champs Chicken Franchising, LLC (CCF) offers a unique “business-within-a-business” franchise model that features no upfront franchise fees and no on-going royalty fees whatsoever. Champs Chicken® is a registered trademark of Pro Food Systems, Inc. (PFS). PFS distributes its Champs Chicken products out of the company’s 65,000 sq. ft. corporate headquarters and national distribution center located in Holts Summit, Missouri. With over 520 locations in 30 states, the company has been ranked by INC. Magazine as one of the “Fastest Growing Privately Owned Companies in the U.S.” for the last 5 years. Interested in franchise program information? Please fill out this form and a member of our team will contact you directly.

Champs Chicken Adds Sizzle to Menu

On December 27, 2013 in New Products

labelSales aren’t the only thing heating up here at Champs Chicken. We recently announced the addition of a new Champs Dipping Cup, Sweet N’ Fiery, to the menu line-up. The sauce – which starts off sweet and finishes hot – joins 7 other Champs Dipping Cup offerings.

The move is designed to meet growing consumer demand for more flavorful dining options. According to Technomic’s recent Consumer Trend Report, a majority (54%) of consumers polled said they find hot or spicy foods appealing. The strongest preference was found among younger consumers, ages 18-34, who make up a key Champs Chicken demographic.

“Sweet N’ Fiery is right in line with current consumer trends toward higher impact, bolder flavors,” Shawn Burcham, CEO and president of Champs Chicken, said. “By offering Sweet N’ Fiery as a dipping cup, we’re making the sauce more accessible to consumers, and therefore more profitable to retailers.”

The variety of Champs Dipping Sauces– which include Sassy Chipotle Ranch, Buffalo and Honey Mustard – also gives customers a simple and inexpensive way to customize their Champs Chicken purchase, as well as to accommodate a range of taste preferences.

“Flavor variety is one of the most appealing things for consumers,” Carl Christenson, vice president of marketing for Champs Chicken, said. “Because a dipping cup commonly comes with our meals or snacks, consumers can enjoy their favorite Champs Chicken item – chicken tenders and dippers, wings and even fish – with a multitude of flavors.”

Additional Champs Dipping Cup offerings, including Jalapeno Mustard and Teriyaki, will be arriving in the first quarter of 2014.

Champs Chicken Launches Franchise Program

On December 11, 2013 in General

Mosers Mexico DeliSince its inception, Champs Chicken has prided itself on consistent product quality, brand recognition

and retailer profitability. After enjoying rapid growth with over 520 branded food locations in 29 states, the company has taken steps to ensure these attributes continue to thrive in all locations. Champs Chicken recently unveiled its new franchise program, opening the first of such locations this week at Moser’s Supermarket in Mexico, MO.

The Champs Chicken franchise model – a business-within-a-business operation that requires no upfront fees or on-going royalties – was formulated after CEO Shawn Burcham and team examined Champs Chicken’s top-tier retailers around the country. The team quickly found several similarities

among its most successful, fastest growing partners: the right equipment, quality advertising, and most importantly, a high level of commitment to their hot food program.

The Champs Chicken franchise program is ideal for these dedicated retailers, as the company will invest heavily in their success. For example, Champs Chicken will offer Marketing Development Funds to franchisees in order to boost advertising and promotional efforts, such as billboards, coupon mailings, and take-out menus.

“We’ve been able to develop these corporate funded programs due to our continued growth and the efficiency created from our new national distribution center, “ Burcham said. “Further, we’re accomplishing this while staying true to our approach of not charging our operators royalty fees.”

Other key features of the Champs Chicken franchise program include:

  • Dual digital menu boards with cloud-based technology, allowing for remote access to update prices and menu offerings
  • A touch screen point-of-sale (POS) ordering system, enabling retailers to completely monitor inventory and sales

“The biggest step up is the new POS system,” Burcham said. “With this, retailers will receive real-time data and know exactly what’s selling, which price promotions are working, and be better able to manage labor and waste. This system, coupled with the significant Marketing Development Funds, will prove to make our independently-owned locations more profitable.”

Utilizing new technology was a strong selling point for Roger Moser, CEO of Moser’s Supermarket. “You’ve got to keep up with the times,” Moser said. “Plus, I knew Shawn would treat us right and that the Champs Chicken team would be here in full force.”

Adds Burcham: “I think our long-term relationship with Moser’s is a testament to what we do for all our retailers. Moser’s was our first licensed Champs Chicken location 15 years ago, and today, they are our first franchise partner.”

To learn more about partnering with Champs Chicken, please fill out this form or call toll-free (888) 581-9188.

Making a Big Impression at NACS

On November 14, 2013 in General

Champs Chicken added a whole lot of spice to the NACS (National Association of Convenience Stores) Show in Atlanta earlier this month. If there’s one word to describe the experience, it would be BIG; big venue, big displays, big bucks. To have a presence at NACS means you’re playing with the big boys, and Champs Chicken stepped up to the plate in a big way.

Armed with our revamped marketing materials (see “New Face of Champs Chicken”), our exceptional crew brought all the deliciousness of Champs Chicken to over 3,000 people and left them hungry for more. Many visitors proclaimed our freshly breaded chicken, crunchy catfish, and mouth-watering sides were the best in the venue…no big surprise!

While visitors raved about the scrumptious taste of our products, most were amazed to learn about the depth of our offerings. It’s hard to image, but many of our competitors do not supply their retailers with quality-tested recipes, ingredients and products. They also do not provide the level of service that Champs Chicken is famous for: regular store visits and support from our territory managers, equipment experts who know how to maximize space and ROI, and access to a full-service marketing department that will help connect retailers with customers. That’s the true advantage of a Champs Chicken program: offering the best service in the foodservice industry, coupled with a complete menu-line up that’s second to none.

We’re already cooking up some incredible plans for next year’s show. The big idea is to simulate a real-world convenience store, giving retailers a clear picture as to what they can expect to see in their own locations. The rest will have to remain a secret for now. One thing we do know for sure: we’ll certainly make a big splash!

New Face of Champs Chicken

On November 14, 2013 in General

New logo, website unveiled for brand

HOLTS SUMMIT, MISSOURI – Champs Chicken, a nationwide branded food program from Pro Food Systems, Inc. (PFS), is adding more sizzle to its consumer experience. Starting this week, the company invites the public to visit their newly redesigned website, showcasing an improved navigation system, engaging content, and a new company logo.

Created with both retailers and their customers in mind, the revamped website – – promises to offer a user-friendly experience by featuring:

  • Enhanced food photography of menu items and easily access to nutritional information
  • Helpful insights for retailers interested in partnering with Champs Chicken
  • Responsive technology, enabling visitors to view the website easily on tablets and mobile devices.

“A website is truly the front porch of any business,” Mia Platz, marketing manager for Champs Chicken, said. “The goal of the site was to inform the entire community about the range of Champs Chicken products, entice them with imagery and then help them easily find a location. The site can also be a one-stop informational resource for Champ Chicken retailers, saving them valuable time and providing vital tools for success.”

Re-launching the website prompted another big change for Champs Chicken – redesigning their logo, which has been with the company since its inception in 1998.

“The main driver behind this change was to make the artwork more modern and the Champs Chicken character more recognizable and prominent,” said Carl Christenson, vice president of marketing for Champs Chicken.  “We also wanted to stay true to our roots and the image that has taken us so far.”

Adds Shawn Burcham, CEO and president of Champs Chicken: “While it’s undeniable that the old logo and website played key roles in our growth, the time has come for a change.  I believe this new presentation will appeal to a larger audience and help us to achieve our goal of opening 5,000 stores.”

Brandigm Communications (Springfield, MO) with GreyGoo, a digital design firm (Chicago, IL), collaborated with PFS on the project.


Champs Chicken is a wholly-owned brand of Pro Food Systems, Inc., specializing in quality hot food products, foodservice equipment and complete deli operations. With over 520 locations in 29 states, the company has been ranked by Inc. Magazine as one of the “Fastest Growing Privately Owned Companies in the U.S.” for the last 5 years. PFS recently moved to a new distribution center and corporate headquarters in Holts Summit, Missouri

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